Location: Remote
Type: Contract (Flexible Hours)
Salary: Competitive + Performance-Based Bonus
OptiROI Media is a U.S.-based performance marketing agency helping eCommerce and DTC brands scale profitably through data-driven media buying strategies. With clients across North America, Europe, and APAC, we combine global reach with a local-first mindset to deliver meaningful, measurable results.
We’re a remote-first team of marketers, strategists, and creatives obsessed with helping brands grow through high-performance advertising across platforms like Meta, Google, TikTok, and more.
The Opportunity
We’re looking for an experienced Senior Media Buyer to join our remote team on a contract basis. This role is ideal for a performance marketer with deep expertise in eCommerce DTC and a solid understanding of the European advertising landscape.
You’ll be responsible for managing and scaling paid media campaigns for global DTC brands, with a primary focus on acquiring and converting customers in key EU markets.
Key Responsibilities
• Plan, execute, and optimize paid advertising campaigns across Meta, Google, TikTok, and other relevant platforms
• Focus on performance marketing for eCommerce DTC brands targeting EU markets (UK, Germany, France, Nordics, etc.)
• Manage daily campaign performance with a strong focus on ROAS, CAC, LTV, and scalability
• Conduct in-depth audience research and testing to identify high-converting segments
• Collaborate with creative teams on ad ideation, testing, and analysis
• Provide weekly and monthly performance reports with actionable insights and recommendations
• Stay on top of platform updates, privacy regulations (like GDPR), and local consumer trends
Who You Are
• 3–5+ years of experience in paid media buying, preferably for DTC or eCommerce brands
• Strong proficiency with Meta Ads Manager, Google Ads, and/or TikTok Ads
• Demonstrated success managing $50K+/month in ad spend with a data-first approach
• Deep understanding of European digital markets, consumer behavior, and compliance regulations
• Highly analytical, with strong skills in Excel/Google Sheets and familiarity with tools like GA4, Looker Studio, Triple Whale, or Northbeam
• Fluent in English with excellent written and verbal communication skills
• Comfortable working independently in a fully remote, fast-paced environment
Nice to Have
• Experience working with brands in multilingual markets across the EU
• A background in creative testing and conversion-focused funnels
• Understanding of post-iOS14 attribution strategies and blended metrics
What We Offer
• Competitive project-based or retainer compensation, depending on experience
• Fully remote work with flexible hours and global teammates
• The chance to work with innovative DTC brands and manage multi-region campaigns
• A collaborative, performance-driven team culture focused on growth and experimentation
How to Apply
Ready to take your media buying career to the next level?
Send your CV (and a short, clever intro if you’re feeling bold) to:
👉 recruiter@optiroimedia.com
Subject: [Senior Media Buyer] – Your Name – Remote
By submitting this application, you agree that OptiRoi Media will use your personal details to be able to process job application.